The mission of PROJECT M is to enhance our customer’s quality of life.  We create wines that aim to facilitate the shared experience of beauty.  We, through our business practices and philosophy, provide an opportunity for “consumption” to be transformed into a responsible act in line with our core values.  

Our values are:

DEFINE SUCCESS with three bottom lines: PEOPLE and PLANET, in addition to PROFIT.

BE RESILIENT and build it to last. Our wines, our business, our community and the productivity of the land should stand the test of time.

SEEK WIN-WIN OUTCOMES. Be a positive force in relationships.

MAKE THINGS TO BE SHARED.  When something is made with intention, it’s use or consumption becomes an act of sharing.  Sharing, as our parents told us, makes the world a better place.

PURSUE BEAUTY.  Beauty awakens the soul to act.  Action creates change.

BE KIND. Support acts of kindness and justice.