With 30 years of combined industry experience PROJECT M owners Meg and Jerry Murray knew the importance of labels in telling their story.
To this end, they enlisted the help of talented and experienced professionals. Courtney Cunningham of Glint Creative in McMinnville, Oregon, assisted with the creation of the PROJECT M logo. The original artwork was created by artist Tania Zaldivar of Mexico City, currently pursuing an MFA at the Yale School of Art. Pulling the elements together into a cohesive design was Andrea La Rue of Nectar Graphics also of McMinnville, Oregon. The embossed design and printing were done by Carrie Higgins of Crush Creative Packaging in Lake Oswego, Oregon.
Believing in the power of the creative process, the Murrays wanted original artwork for their labels. When they commissioned Ms. Zaldivar to create the original art, the primary directive was that the images should depict movement and flow, suggesting the unseen forces around us. The end result was Sand Studies, a series of original art appearing on each wine from PROJECT M. The artwork beautifully captured the essence of the Murray's directive. Using a process that the artist describes as “noise distribution”, the images are created by defining mathematical limits. These limits, defining the image’s edges and curves, are then randomly populated with specks resembling sand. The method results in images that can never be exactly reproduced. The process of defining of limits but accepting random outcomes within those limits mirrored Jerry’s winemaking philosophy. That the images did not depict actual forms conveyed the idea that PROJECT M wines reflect their unique origin and are free from the constraints of tradition or expectation. The images also suggest the importance of a wine’s structure. By combining to form a structure, the simple components, lines and specks become complex and alive. An effort was made to try to match label images with the stylistic “shapes” of the wines they represent. Embossing techniques were employed to create a texture that invites someone to touch the label and connect, physically with the wine.